What are Plays?

Plays are strategic, automated workflows crafted to engage customers at pivotal moments in their journey. By automating these interactions in tools you already use like Klaviyo, Attentive, and Postscript, brands can deliver timely, relevant content that nurtures relationships and drives growth. Recently, we introduced a fresh set of Loyalty Plays designed to help you market your program in-channel.

We’re going to break those down for you, but before we do, we’re excited to talk about our brand new Plays Library.

Introducing the Plays Library

To further simplify the implementation of these strategies, we’ve launched the Plays Library. This comprehensive resource offers a curated collection of Plays, each tailored to address specific objectives within your retention strategy.

Lifecycle marketing can often seem complex and daunting. Our mission is to simplify this process by providing actionable, easy-to-implement solutions. The Plays Library reduces complexities, offering clear guidance without overwhelming your team. By equipping you with these resources, we aim to make retention marketing more accessible and effective.

We designed the Plays Library to be both intuitive and impactful. Brands can:

• Search: Browse the library to find Plays that align with your specific goals, whether it’s boosting repeat purchases or enhancing customer engagement.
• Integrate: Each Play comes with an explanation of how the triggers, timing, and logic work, enabling effortless integration into your existing marketing workflows.
• Customize: While Plays are pre-built for ease of implementation, they’re also fully customizable to reflect your brand’s unique voice and customer segments.

More about our Loyalty Plays

Our Loyalty Plays are specifically designed to enhance your loyalty program’s effectiveness. Here’s an overview of the key Loyalty Plays and how they function:

1. Intro to Loyalty Program

This Play welcomes new customers to your loyalty program, highlighting its benefits and guiding them on how to earn and redeem points. By clearly communicating your program’s value proposition, customers are more likely to engage and use their points toward their next purchase.

2. Points Balance Reminder

Many customers may forget about the points they’ve accumulated. This Play sends timely reminders about their current points balance, encouraging them to redeem points and make additional purchases. Regular engagement through balance reminders can significantly boost program participation.

3. Points Expiring Soon

This Play notifies customers when their points are nearing expiration, creating a sense of urgency. It encourages quick action, leading to increased conversions and preventing points from going unused.

4. Loyalty Points Block

Integrate this Play to display customers’ points balances within any email sent via Klaviyo. By keeping the loyalty program visible across communications, customers are consistently reminded of the rewards awaiting them, driving further engagement.

The impact of implementing Loyalty Plays

The effectiveness of a loyalty program is amplified when actively promoted. As an example, let’s compare two anonymous apparel brands. They are identical in their price points, loyalty program setups, and per-redemption value, but with wildly different participation rates.

• Brand A: Points redemption rate of 3%.
• Brand B: Points redemption rate of 30%.

The difference? Brand B employs dedicated email flows promoting their loyalty program, regularly reminding customers of their rewards balance and welcoming them to new tiers. This consistent promotion keeps the program top-of-mind, leading to higher engagement and increased sales.

By implementing Loyalty Plays, brands can replicate this success, fostering a loyal customer base, increasing repurchase rates, and driving sustained growth.

Level up your retention strategy with Plays

Customer loyalty doesn’t just happen. It’s built through consistent, strategic engagement. With the Plays Library, we’re making it easier than ever for brands to take action, automate key touchpoints, and maximize the impact of their loyalty programs.

Whether it’s reminding customers about their points balance, creating urgency around expiring rewards, or ensuring your program stays top-of-mind with every email, Loyalty Plays help you drive deeper engagement without adding extra complexity to your workflows.

If you’re ready to turn your loyalty program into a true revenue driver, book a demo today. Your customers—and your bottom line—will thank you.