How Baltic Børn Grew Over 15,000% with Stamped
Case StudyJan 25, 2022

How Baltic Børn Grew Over 15,000% with Stamped

Statistics tell us that fashion is the largest B2C eCommerce market segment.

Yet, with over 25 million global online brands vying for consumer attention and spending, it’s no surprise that over 90% of fashion startups fail.

But that’s not the case with Baltic Børn.

This women’s apparel company was started by three sisters who shared one goal: to create beautiful, timeless styles that allow all women to feel empowered and confident at every stage of their life.

So how did this fashion startup defy the odds and grow a loyal tribe of customers?

Baltic Børn utilizes our Reviews & Ratings tool and our Loyalty & Rewards software. And in today’s customer success story, you’ll learn how they leveraged both to skyrocket to success.

But first, let’s start with a round of introductions:

Meet the Sisters Behind Baltic Børn

Baltic Børn was created by three sisters with Scandinavian heritage: Allison, Angela, and Marianne. They chose to build a business that celebrated their own history and mirrored the symbolism of the mighty Baltic Sea.

Fashion’s always been in their blood. In the 1800s, their Scandinavian ancestors designed and tailored clothes for their community and even a Danish king. Their grandfather showed them how to measure garments, pick fabrics, and take care of customers at his men’s clothing store.

Baltic Børn celebrates the unique life of every woman. When the sisters started Baltic Børn, they were looking for pieces that felt comfortable while each of them navigated all the different stages of their lives, in ever-changing bodies, and without breaking the bank.

Their mission celebrates sisterhood, community, and their customers. Allison and her husband lived in 10 cities in nine years. Always being the “new one” to the neighborhood, Allison learned first-hand just how important it is to find community. The Baltic Børn team echoes this ethos, taking care of their community of customers as if they were part of their family.

Currently headquartered in Utah, USA, the Baltic Børn team sells their fabulous apparel domestically and internationally. And with a little help from Stamped’s eCommerce tools, they’ve been racking up tons of glowing reviews and happy, repeat customers.

How Stamped Helped Baltic Børn Grow Their eCommerce Business Over 15,000%

Fashion is a notoriously difficult market to break into -- especially when the major global brands account for most of the total market revenue.

According to research, the global apparel market is projected to grow to $2.25 trillion by 2025. Fashion eCommerce will snag over $1.2 trillion of that pie.

However, more than 70% of fashion purchases are still made offline. So how did Baltic Børn not only acquire, but keep its customers?

The brand signed up for Stamped’s full suite of eCommerce tools when they first started their business in 2016. The Baltic Børn sisters said, “Your platform has been with us as we have grown over 15,000% since that time.”

Reviews & Ratings and Loyalty & Rewards are designed to work synergistically for eCommerce brands. So here’s why this powerful combination works so well:

Reviews & Ratings Helped Baltic Børn Build Trust and Credibility As a New Fashion Brand

The Baltic Børn ladies get everything right when it comes to their product lineup. 

Shoppers can browse 10 high-quality product images per item to see what each garment looks like from every angle. 

The Baltic Børn team then traded flowery product descriptions for bullet points of facts and product details. They even add measurements for their models so shoppers have a better frame of reference for how the clothes will fit them.

These are all must-haves for online shoppers who can’t physically touch, try on, or see products in person. 

But the real magic happens when shoppers check out the customer reviews.

We know that 89% of shoppers worldwide read reviews before buying products. And 79% of consumers say they trust the reviews they read online as much as personal recommendations.

When you’re a new brand, your customers need to see that your product descriptions match up to reality. As shoppers see what other customers have to say about the items they purchased, your brand starts to build trust and credibility. This then nudges visitors to add items to their carts with confidence.

Baltic Børn takes customer reviews a step further by encouraging their tribe to submit photo reviews. This further fosters transparency, trust, and feelings of FOMO. As shoppers see how stunning these clothes look in the real world, they’re even more excited to try them for themselves.

💡 Psst! Check out these 6 Reasons Photo Reviews Matter for eCommerce Businesses to learn why this is such a good move.

The Baltic Børn sisters say:

“Reading all the reviews from our customers about how beautiful their Baltic Børn dress made them feel is the fuel for our work!” 

Baltic Børn realized the power in customer reviews (especially customer reviews with user-generated content like photos). So they decided to incentivize customers to submit them using their loyalty program.

Baltic Børn’s Loyalty Program “Most Definitely” Increased Customer Lifetime Value 

Customer lifetime value (CLTV) refers to the total revenue a business can expect to bring in from a typical customer throughout their relationship together

Business stats tell us that existing customers account for 65% of a brand’s profits, while just 35% come from new customers. And increasing customer retention rates by 5% may raise profits by up to 95%.

So learning how to build and maintain customer loyalty is the secret sauce for earning repeat purchases and boosting CLTV. And when it comes to the new customer loyalty in eCommerce, it’s all about creating an interactive and personalized shopping experience.

That’s precisely what a loyalty program provides.

Once customers enroll in your loyalty program, they’ll start racking up points for completing specific tasks (i.e., making a purchase, following your brand on social media, etc.). When they hit a designated threshold, customers can redeem their points for rewards like free shipping or discounts on their next order.

Shopping from your brand then becomes more like a fun, interactive game. But rather than earning a trophy, your customers earn rewards to spend more at your store. 

This generally results in customers making more purchases, upping their average order value, and remaining more loyal. They’re also more likely to tell their friends to do the same.

In fact, research tells us that:

  • 87% of shoppers want brands to have loyalty programs.
  • 81% say a loyalty program entices them to continue buying from a brand.
  • 66% actually modify how much they spend (and 43% spend more) to maximize loyalty benefits.
  • Customers enrolled in a brand’s loyalty program spend up to 18% more each year.
  • Shoppers who enjoy participating in loyalty programs are 10x more likely to be very satisfied customers.
  • 73% of customers are more likely to recommend brands with excellent loyalty programs.

According to the Baltic Børn team, Stamped.io’s Loyalty & Rewards tool “most definitely” raised their customer lifetime value “immensely.”

Since implementing their loyalty and rewards program, Baltic Børn has seen “a large number of customers taking advantage of their rewards points to come back and shop with their newly-earned discounts.”

The team gushed about their customers “constantly emailing” about how much they love earning and redeeming their rewards. 

“Our higher customer lifetime value definitely covered the cost of the Loyalty & Rewards subscription (and then some!).”

So if your brand doesn’t already have a loyalty and rewards program, take a page out of Baltic Børn’s book and create one now. You can even use their winning setup as inspiration:

How Baltic Børn Uses Loyalty & Rewards To Entice Shoppers

How do you encourage shoppers to sign up for your loyalty program? You give them super easy ways to bank points and rewards they actually want.

Besides snagging 200 points on your birthday, Baltic Børn gives customers tons of ways to earn points, such as:

  • Signing up for an account (200 Points)
  • Making a purchase (10 Points For Every $1 Spent)
  • Making 3 purchases (200 Points) 
  • Following Baltic Børn on Instagram (100 Points) 
  • Liking Baltic Børn on Facebook (100 Points) 
  • Writing a review (100 Points)
  • Uploading a photo review (150 Points) 
  • Submitting an answer to a question (100 Points) 
  • Referring a friend (500 points when they make a purchase)

As you can see, some of those actions actually help Baltic Børn be more successful. So the loyalty and rewards program works in their favor and for their customers -- it’s a total win-win!

Here’s what their customers earn while helping their brand grow:

  • 500 Points: $5 off discount 
  • 1,000 Points: $10 off discount 
  • 2,500 Points: $25 off discount 

These discounts may seem small to your brand, but they’re a big deal in your customers’ eyes. So if you start rewarding your customers for staying loyal, we have no doubt you’ll earn the same continued success Baltic Børn has.

Ready To See How Stamped Can Help Your eCommerce Brand Reach the Next Level?

Baltic Børn subscribes to Stamped.io’s Full Suite Plan, which includes our top-rated Reviews & Ratings and Loyalty & Rewards software.

Follow their lead, and you’ll be able to drive brand growth and build customer loyalty with our easy solutions for customer reviews, visual marketing, rewards, VIP tiers, and referral programs -- all in one convenient, intuitive dashboard.
Over 45,000 merchants trust Stamped to accelerate the growth of their eCommerce businesses. So take a peek at what your brand can achieve with our help now!

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