Shopify Plus vs Magento Commerce
IntegrationJul 12, 2021

Shopify Plus vs Magento Commerce

Shopify Plus and Magento Commerce are two leading enterprise eCommerce platforms, each with a considerable market share and rich history. Shopify launched its enterprise eCommerce platform in 2014, while Magento Commerce, also known as Magento 2, hit the market in 2016.

Even as competition has stiffened and the market entered a period of dramatic growth, Shopify Plus has held roughly one-fifth of enterprise eCommerce market share. Magento's history on the market has been more tumultuous, however. In recent years, it's fallen from 13% of the market share to as little as 9%. Shopify Plus aims to be accessible and intuitive, while Magento has traditionally held a niche by being feature-rich and highly customizable.

If you're not sure which one is right for you, here's a guideline on the integrations, capabilities, and features of each platform.

The problem for Magento is that other platforms are catching up on capabilities while being easier to use, which makes Magento less appealing. Nonetheless, Magento is a remarkably strong platform that's absolutely worth considering. If you're not sure which one is right for you, here's a guideline on the integrations, capabilities, and features of each platform.

Shopify Plus vs Magento Commerce

In the past, Shopify Plus and Magento Commerce had wider differences in price, features, and capabilities. These gaps have narrowed in recent years, but there's still a great deal to distinguish the two.

Ease of Use: Shopify Plus

When it comes to ease of use, Shopify Plus is the easy winner. It wins on this front for an array of reasons, such as the fact that Shopify Plus includes more vital services in the package. For instance, Shopify Plus includes web hosting, technical support, and other features, whereas the basic price for Magento only includes the software. You'll either have to manage these things on your own or pay extra to receive them from Magento.

When it comes to day-to-day operational use, Shopify Plus remains the more easy-to-use choice. While it provides an intuitive toolset for building your website from a template, Magento primarily operates on code. If you understand the basics of coding or hire a coder, Magento enables you to build your dream website. Without this skill set, though, Shopify Plus is the better choice to operate a practical, functional store.

Furthermore, your Shopify Plus store is guaranteed to work even as the company updates the program. Since Magento gives users so much scope for customization, it's not possible to offer the same guarantee. An update has the potential to partly disable your website until you rework the code for compatibility.

Integrations: Shopify Plus

Shopify has always been a darling of third-party developers and has a larger ecosystem of integrations. While Magento also has the core options for CRM, ERP, Accounting, and other features, Shopify Plus has more competing integrations available for its users.

Capabilities: Magento

Shopify Plus has closed the gap in capabilities considerably by implementing multi-store and multi-language support and international currency support. However, Magento still wins overall thanks to strong multichannel capabilities. Shopify Plus only supports a single type of product and single price, while Magento allows for different pricing models and various types of products.

Scalability: Magento

Magento Enterprise wins hand-down when it comes to scalability, thanks to the depth of customization and its multi-store capabilities. If you need to manage inventory in warehouses across the country or around the planet, Magento gives you the means to do this. Likewise, it includes options for selling the same product at different prices, such as wholesale vs retail.

There are also seven types of products that Magento recognizes natively, such as bundled products and downloadable products. Larger businesses with more complex inventory will benefit from using Magento, as Shopify Plus only offers a single kind of product with comparatively limited variants.

That's not to say that Shopify Plus isn't highly scalable, though. Both of these eCommerce programs offer core scalability features such as multi-currency support and multi-language support.

Customization: Magento

When it comes to customization, Magento must be the winner. It's the only major eCommerce platform that allows users to tinker with code and effect the exact changes they wish to see in their instance of the program. Using Magento means you can modify your shop to function exactly as you want it to, which is a key advantage over Shopify Plus.

However, Shopify Plus is more customizable than it's ever been, and it will only continue to improve thanks to a robust third-party app market. There are currently more than 4,000 third-party apps available for Shopify Plus users, and this includes a Shopify-certified family of highly-regarded apps. By using these apps, you can make your Shopify Plus much more capable of handling complex issues that the basic program can't handle.

Price: Shopify Plus

Shopify Plus and Magento Commerce charge $22,000 a $24,000 a year, respectively, for businesses with under one million dollars in annual revenue. As revenues rise, both programs become considerably more expensive. On the face of things, the pricing is similar. However, a Shopify Plus build is much cheaper in the end, thanks to the fact that the basic price includes web hosting and IT. The fact that Shopify Plus isn't accessible to coding also reduces the need for upkeep, which is another IT cost of Magento.

That's not to say that pricing is entirely one-sided, either. Whereas Shopify Plus charges a 0.15% transaction fee on all sales, Magento has no transaction fee. Furthermore, increasing the functionality of Shopify Plus requires using paid third-party apps. While these expenses are smaller than the expense of creating an in-house IT department, they do become important if your business already possesses IT capabilities. Shopify Plus undoubtedly has a price advantage, but this advantage peaks with smaller businesses and declines with growth.

Core Strengths and Weaknesses

Shopify Plus: accessibility, ease of use, integrations, and price

The core strength of Shopify Plus is its accessibility, ease of use, and its wide scope of integrations that give it a more customizable experience. When you use Shopify Plus, you can count on a product that works fairly easily right out of the box. While the basic price is similar between Shopify Plus and Magento Commerce, the core price of Shopify Plus includes more than Magento. seamlessly integrates with Shopify Plus

Magento: customization, advanced capabilities and scalability

On the other hand, Magento might be a superior product in a vacuum thanks to its depth of customization features and the ability to get down into the code. Shopify Plus has picked up some of the features that it used to lack, such as multi-currency support, but it still lags in other important capabilities. The dilemma is that Magento and Shopify Plus don't exist in a vacuum, which means that Shopify Plus's advantages in ease of use and price are critical. seamlessly integrates with Magento Commerce


More than anything, Shopify Plus and Magento Commerce are different programs that serve different niches. Shopify Plus is perhaps more modern, with a modular approach to design that offers you a good enough basic product and plenty of options for upgrades. After all, it certainly is more than good enough to get your eCommerce store up and running in little time at all. In comparison, Magento will take longer to get running out of the box and will demand more attention and upkeep as you use it.

Smaller businesses with relatively simple needs should choose Shopify Plus without a second thought. On the other hand, larger companies have more to gain from Magento's customization options and will be less inconvenienced by the high-maintenance nature of the program. On balance, Magento is the better choice for businesses with international operations and in-house IT capabilities.

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