"We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer."
Cortney Techakanokboon
Senior Digital Marketing Manager at Beekman 1802
Lifecycle
by Aiden Brady
Beekman 1802 is doctor-founded “Clinically Kind” skin & body care brand powered by nutrient-rich goat milk that feeds a healthier microbiome. Founded in 2008 on the historic Beekman farm in rural Sharon Springs, NY, the brand has positioned itself as the world’s leading premium goat milk skincare company. They remain committed to the science of goat milk, with clinically proven formulations made for sensitive skin that strengthen the skin barrier and balance the skin’s microbiome.
Beekman 1802’s product line spans facial cleansers, serums, moisturizers, eye creams, body wash, and hand soaps—all formulated with their signature goat milk ingredient that contains 31 clinically proven nutrients for healthier skin. Their bestselling products include their Bloom Cream face moisturizer and their hydrating facial oils like Oh! Mega Milk and Milk Drops. The brand appeals to wellness-conscious customers who value clean ingredients, scientific credibility, and authentic brand stories. Beekman 1802 is sold through multiple channels including QVC, Ulta Beauty, their ecommerce site, and their flagship store in Sharon Springs.
Beekman 1802 was facing three specific challenges before they partnered with Stamped:
To address these challenges, Beekman 1802 partnered with Stamped because they wanted to eliminate the guesswork from retention marketing with automated, one-to-one personalized messaging that would reach each customer at their individual optimal moment. Not based on broad assumptions, but on actual behavioral data and usage patterns.
“We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer.”
Cortney Techakanokboon, Senior Digital Marketing Manager at Beekman 1802
With Stamped, Beekman 1802 was able to:
Since partnering with Stamped, Beekman 1802 drove the following outcomes in Q3:
“The data and the way it is tailored to each person, that is so important. I think that’s why our Cross-Sell and Replenishment has been doing so well, because we’re really catching people in the moment they would buy or refresh. It’s very exciting to see.”
Amber Lenniger, E-commerce Associate at Beekman 1802
Looking ahead, Beekman 1802 is focused on deepening their retention strategy by weaving their brand ethos of “kindness” throughout every automated customer touchpoint. The team plans to leverage Stamped Lifecycle’s data-driven insights and seamless reordering to create even more personalized, connected experiences that reflect the authentic community values at the heart of their brand.
Case Study
Lifecycle Customer
"We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer."
Cortney Techakanokboon
Senior Digital Marketing Manager at Beekman 1802
Reviews Customer
“For any lean team considering Stamped, we’d say it’s a great solution. It’s cost-effective, easy to manage, and delivers results without needing a big internal lift.”
GURU Energy Team
Lifecycle Customer
"I really think Stamped is about driving loyalty. Not just within the lifecycle of the consumer, but getting that person to think about us again at the top of their mind, and then getting them to stick with us for the long term."
Margie Clark
Director of Brand Marketing at wildwonder
Reviews | Loyalty Customer
"We were trying to cut costs everywhere we could, and one of our colleagues found Stamped. At first, we thought it offered the same things as [our previous reviews & loyalty provider], but when we actually started, we found that it's a lot more user-friendly. We really like it a lot so far."
Melissa Reyes
Head of Customer Experience at Opopop
Reviews Customer
"Integrating Stamped Reviews into our landing page strategy has significantly boosted our conversion rates. We love how effortlessly we can gather photo and video testimonials from our customers, enhancing revenue growth. Stamped stands out as a top-tier platform for optimizing websites and harnessing authentic customer testimonials to their fullest potential."
Kevin Gundersen
CEO of Inno Supps
Lifecycle Customer
“Truly, it's helped the repeat purchase rate because we now know when someone might need to replenish.”
Amber Reyes
Senior Manager, Acquisition & Media at Kopari
Lifecycle Customer
“Repeat streamlines the reordering process for our customers...helping us crack the code on creating messaging that really converts.”
Michelle Paulhus
Senior Growth Marketing and Retention Manager at Olipop
Loyalty Customer
"Rather than competing with ourselves on price on Amazon, we wanted to find ways to make buying on our website more attractive."
Josh Poole
Founder and CEO of PEScience
Lifecycle Customer
Fresh Clean Threads customers who saw Lifecycle experiences had a 5.6% higher AOV and a 2% higher order frequency.
Reviews Customer
"Stamped is definitely a game changer to getting quality reviews, content, and customer engagement compared to every other reviews or loyalty platform."
Mike Auerbach
Founder of Kingdom Kratom
Loyalty | Reviews Customer
“Reviews are hugely important for us and for the shopper experience, and having the ability to customize what those emails look like, what those widgets look like on the site, answer questions as well. That's massive for us and really helping to drive conversion rates.”
Troy Petrunoff
(Former) Senior Retention Marketing Manager at Every Man Jack
Lifecycle Customer
“Personalized timing powering direct mail helped us reach our customers at the right moment to really amplify second purchases.”
Dejan Rankovic
Senior Director of Growth at Dr. Squatch
Loyalty | Reviews Customer
"[Stamped] has really supported us in communicating our appreciation for our customers, and in turn made our audience stick more closely with us as we have grown. Stamped has definitely supercharged our customer retention."
Casey Hart
Director of Marketing at Lilac St.
Lifecycle Customer
"Once you've purchased from us, it's more about keeping you in the community with education , because I know Repeat is coming...we're on brand building and Repeat is on the sales side of it, and I don't worry about it."
Nnamdi Ugwu
Co-Founder of Black Girl Vitamins
Lifecycle Customer
By using a banner driving to their Repeat cart at the top of their emails, TRUFF is able to boost conversion rates in every campaign that they send.
Lifecycle Customer
Graza included a QR code on the bottle that directs customers straight to a Repeat Cart that’s preloaded with the product they need to restock.
Reviews | Loyalty Customer
"Stamped is so great that I’ve already recommended them to a few businesses that ask who I use for my rewards program. I can’t recommend them enough."
George Papura
Founder of Georgiemane
