How Stamped Helped Daily & Co. Increase VANITY TABLE’s ARR by 220%
Case StudyFeb 22, 2022

How Stamped Helped Daily & Co. Increase VANITY TABLE’s ARR by 220%

“We make it our priority to present the best daily experiences to a wide audience of global customers through our brands. . . Stamped Reviews & Loyalty programs show great synergy. They increased our reliability for overseas customers.”
Daily & Co.

Daily & Co. develops and manages eCommerce brands. This case study shows how Stamped's Enterprise plan helped them grow one of their key brands, VANITY TABLE.

Highlights

Vanity Table US
  • 17,308 Reviews
  • Review snippets on Google 2X higher 
    • click-through rates (CTR) jumped 4X (from 3% to 12.3%).
  • Customer lifetime value (CLV) boosted 85% for loyalty program customers ($188.13 for members versus $102.50 for non-members).
  • Over 2X increase in total revenue from Stamped. Total average revenue per quarter went from $10,699 to $34,338.
Vanity Table Japan
  • 2,366 reviews
    • Loyalty program customers share 2x more reviews than non-loyalty program customers.
  • Surge average order values (AOV) by more than ¥500 
    • Non-members spend an average of ¥6,506 per order, while Rewards Members typically checkout around ¥7,043.
  • 44% increase in average customer lifetime value (CLV) 
    • Non-rewards customers CLV  ¥8,403. Rewards Program CLV:  ¥12,114.

Introducing Daily & Co.

Daily & Co. is a direct-to-consumer (D2C) company that develops and manages its own house brands. Their team takes on all aspects of their clients’:

  • Brand-building and management
  • Product development and design
  • Online store development
  • Logistics and supply chain operations
  • Marketing and sales
  • Customer support

The founders of Daily & Co. believe eCommerce is more than just a sales platform. It’s a strategic part of every brand, its customer relations, and distribution. 

They deliver a fully-engaged eCommerce and omnichannel strategy for their partners using the best integrations. Daily & Co. works with many eCommerce leading brands including VANITY TABLE, a trending destination for the best clean beauty and nail art products operating in the US and Japanese markets.

Daily & Co. and VANITY TABLES's Challenges

In the crowded beauty industry, Daily & Co.’s primary challenge with VANITY TABLE was to increase customer engagement and loyalty. This looked like: 

  1. Handling the nuances of stores from different countries and on various platforms. 
  2. Figuring out where to meet and engage with customers from different market segments. 
  3. Discovering how to adapt loyalty program benefits to entice customers with rewards they actually want across a myriad of demographics and locales.

In late 2020, the Daily & Co. team started working with Smile.io, a rewards program provider. They hoped adding a VIP rewards program to their partners’ stores would boost customer engagement and customer loyalty across the board. Two months later, Daily & Co. were disappointed in their results and looked for a new reviews and loyalty provider. They soon realized that Stamped.io provided “great features and opportunities for us to achieve our goals.”

VANITY TABLE operates in both the US and Japanese markets, each with their own customer base and buying behaviours.

How Stamped Helped

VANITY TABLE US

VANITY TABLE US uses Stamped Reviews & Loyalty to raise their average order value, customer lifetime value, and overall revenue. 

Since implementing Reviews & Ratings in September 2020, VANITY TABLE has collected 17, 000 reviews. These reviews created an immediate impact on revenue. VANITY TABLE encourages photo reviews, as “customers always view photo reviews on product pages. It helps them understand the designs, color variations, and styles more clearly.” Daily & Co. noticed that VANITY TABLE shoppers often use review filters to search for specific keywords.

VANITY TABLE added reviews to their Facebook page with Stamped’s Facebook Messenger Bot. This feature requests customer reviews from FB Messenger to ease review collection and build social media credibility. 

They also published and optimized customer reviews on Google to increase their impressions and clicks. Review snippets showed up 2X higher, and click-through rates (CTR) jumped 4X (3% to 12.3%).

Building on the success of the Reviews program, Daily & Co. implemented a Loyalty & Rewards for VANITY TABLE (US) in April 2021.

VANITY TABLE Japan

Daily & Co. Japan implemented Stamped Reviews & Loyalty and saw immediate benefits, such as a surge of average order values (AOV) by more than ¥500 and a 44% increase in average customer lifetime value (CLV).

Part of this success was an effective translation strategy. The Daily & Co. team said it was “very important” to provide the same features to the Japanese market. The Stamped tech team helped the agency translate all the expressions in our tools from English to Japanese. Stamped now supports localization with 20+ languages. This translates review emails and the main review widget to a customer’s native language.

VANITY TABLE Japan customers use product reviews in a different way than US customers: shoppers browse customer reviews for fashion inspiration. With Stamped's data, Daily & Co. noticed that products featuring reviews with photos (UGC/ user generated content) perform better and shortened the time-to-purchase. Daily & Co. used this information to strategically create high-traffic and converting pages featuring Best Reviews for shoppers.

VANITY TABLE Japan customized their Loyalty Points program to match the demands of their customers, who expressed interest in a rewards system which felt like a game. As a result, their shoppers are more likely to tailor their purchases to reach higher levels and earn VIP rewards, boosting sales and revenue.

Stamped Enterprise: The eCommerce Solution Your Agency Needs To Accelerate Growth

Daily & Co. manages both VANITY TABLE (US) and VANITY TABLE Japan accounts on our Enterprise Plan. Drive your growth and engage your customers with Stamped’s enterprise platform designed to scale with your eCommerce business. Stamped Enterprise customers have access to:

  • Customized Migration Assistance 
  • Dedicated Customer Success Manager 
  • Customized Deployment and Onboarding
  • Dedicated Priority  Support
  • Unlimited Order Volumes
  • API Access

Stamped will partner with you to ensure the success of your Reviews & Loyalty programs.

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