"Your services and inventory are awesome, your email marketing is abysmal. I *want* to stay on your mailing list because I like to be reminded you exist from time to time. I *DO NOT* want to be spammed with a new email every single day. Know your audience. People ordering high end booze online are not looking to be flooded with a hundred emails. Please set your cadence to keep you in my thoughts, but not so frequently that I am going to unsubscribe or decide I will never use you again.
Thank you for your consideration. And if it helps, I own a software company responsible for sending 4-5 million emails per month and we have invested heavily in deterring the optimal cadence for maintained and increased engagement, with minimal subscriber loss/spam flagging. Your digital marketing guys are like frenetic squirrels on Adderall and coke."
Andrew C Walker