Defiant is a strategic Customer Value Optimisation (CVO) agency.

We perfectly integrate with your current acquisition, design and dev, retention and marketing agencies, making sure that you get the maximum ROI from your budget. No need to switch providers.

Working alongside your current set up, every month we deliver a clearly defined plan to help you hit targets in both the short and long term. You’ll get clarity around the metrics that really matter, and confidence in the results we can deliver.

CVO gives you a holistic view of all your numbers and metrics, removes silos, and shows how your metrics impact each other.

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Most importantly, CVO makes sure profit is at the top of the list. That way you know the impact your next move will make to your business. All from day one.