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What is Content Moderation and Why it is important?
This post breaks down the key benefits of Content Moderation for User-Generated-Content marketing campaigns.
Integration Spotlight: AfterShip
Category Shipping About AfterShip AfterShip is a shipment tracking platform designed for growing eCommerce businesses. It enables centralized and unified order tracking across 800+ courier services worldwide to keep merchants and customers both informed of their order location whilst sending on-time shipments notifications to keep delivery delays and incidents in check. Who is best for […]
What is Customer Lifecycle Marketing?
This must-have strategy aims to attract and convert new customers while focusing on retaining existing ones. The end result? Higher revenue and a more valuable customer base.
How to Start a Loyalty Program for Shopify: 10 Simple Tips
A Loyalty Program is exactly what it sounds like — a system that allows customers to accrue points and earn rewards for choosing to continue to do business with your brand. They’re time-tested and proven to be successful; in fact, one of the first documented examples of a brand who leveraged a Loyalty Program was […]
What Is Omnichannel Customer Engagement?
Omnichannel customer engagement allows you to meet your clients on your website, Facebook, Instagram and other channels with the same brand presence experienced in your physical stores (if you have them). Can your clients seamlessly surf through all of your online marketing channels on their smartphone, tablet or desktop device? If not, this article can […]
11+ eCommerce KPIs You Should Be Tracking (But Probably Aren’t)
Wouldn’t it be great if your eCommerce brand could print out a snapshot of how well your business was doing? At a glance, you’d be able to see stats like your average monthly transactions, cart abandonments, and gross margin. You’d be able to quickly see what’s working and what needs improving before it snowballs into […]
7 Simple Tips to Boost eCommerce Customer Loyalty
Let’s face it — most shoppers want value for money. Good deals drive loyalty in 64% of customers, according to Deloitte. However, over 50% of survey participants placed trust near the top of the list when it comes to brand loyalty, valuing it even higher than high-quality products. Whether you have a small or large business, it’s […]
What is Customer Sentiment Analysis? 4 Reasons Why You Should Care
Understanding your customers — their pain points, their needs, and their purchasing motivations — is critical to your success when you run an eCommerce business. But often, “understanding your customers” is easier said than done. Looking at customer feedback may be the only time you’re able to directly engage with the opinions of your customers, […]
10 Great Customer Retention Gifts for eCommerce
Here’s a question: if you’re trying to drive more revenue to your eCommerce business, why would you give away things for free? The answer is simple. Spending a little extra money to nurture customer relationships will go a long way towards establishing something called customer retention. Customer retention is the opposite of customer acquisition. Instead of […]
Customer Lifetime Value: Everything You Need to Know About This Crucial Metric (& Why You Should Care)
When you hear advice about how to improve your eCommerce brand’s customer lifetime value, do you nod your head but secretly wonder what it means? It’s okay; you’re not the only one. Many new and established online brands focus more of their attention on metrics like customer acquisition, social media ad spending, and other key […]